Selling By Giving was inspired by a big, fat, frustrating failure. After making and losing millions as a Silicon Valley entrepreneur, burning out twice, and investing six years as a full time student of the best coaches, counselors and teachers he could find, Brian Whetten decided to become a full time life and executive coach. He worked with sample clients, and got a bunch of experience. He helped his clients create life changing results. He put together his web site. He got into lots of enrollment conversations with potential clients.
And he completely and utterly failed.
Where Brian had been able to sell millions of dollars of investment at a time, and enroll consulting clients who paid him hundreds of dollars an hour, when it came to selling his coaching services, he found himself completely and profoundly stuck. He struggled to get clients to invest even $350 a month with him. After investing hundreds of thousands of dollars in developing his skills and presence, he knew he had some great value to offer. Yet something inside him rebelled at the idea of "selling" these life changing services, and he couldn't seem to make more than $30,000 a year.
This was particularly frustrating - and strange - because Brian had a pretty strong track record in this area. When he was three years old and living with his grandparents in their mission home in Mexico, he took little pancakes from the cook, knocked on the doors of the missionaries, and sold them these little sweets for a few pesos at a time. When he was eight, he started selling seeds door to door. This seemed like a great idea, until he got to the bottom of the box, and had to unload the last pacakges that no one wanted ("Hi! What are you selling?" "Seeds for your garden!" "Great! Can I get some dafodills?" "Sorry, I only have two things left - garlic and petunias.") Good grief. It took him two months to earn three dollars.
The next year Brian started selling stationary door to door, which worked out well until he lost the list of the paid customers he was supposed to deliver orders to. Thankfully, when he was ten, he signed up some sponsors for a Diabetes Bike-a-Thon, rode 50 miles, and won a $100 prize. That led to a paper route, another Bike-a-Thon (prize value: $200), and his first professional computer programming job, at age 16.
Given this background, perhaps it's no surpise that Brian's first job out of college involved raising millions of dollars from professional venture capitalists (who really should have known better.) However, it was a surprise when he found himself selling something he truly believed in, and which had life changing value - but found that everything he'd learned about selling just no longer worked. It was like there was this big, inner conflict, which came up each time he tried to mix "selling" with "coaching", and kept stopping him cold.
With his career on the line, Brian started reaching out to all the coaches and trainings he could find, yet nothing seemed to help. In desperation, he started doing exactly what he knew he shouldn't be doing - he started coaching people who had exactly his same problems, before he'd figured them out for himself. Thankfully, it somehow worked.
In dealing wtih this problem, Brian discovered that he had to completely unlearn everything he knew about business, and learn how to approach selling in a completely different, new, more conscious, more loving way. He had to re-invent what it means to do business as a coach, counselor or healer, from the ground up.
Eight years later, Selling By Giving has become the pre-eminent system for teaching coaches, counselors, and healers how to create their "soul-centered, six-figure practice." It has the most consistent and powerful results of any program in the industry. Unlike most programs, which only report the testimonials from their success stories, the Practice Building Academy reports the overall results of its graduates.
The last two groups in this six-month program increased their income by an average of 87% ($18,000 a year) and 221% ($43,500 a year). 95% of the graduates of these programs reporedt recieving exceptional value, and 80% created financial breakthroughs. For more details on these resutls, please see www.sellingbygiving.net/reportcard.pdf
Selling By Giving creates these types of results because it teaches people how to do business - and sell their services - in a way that's both fully grounded, and that they truly love. It teaches a different paradigm, backed up by specific, simple skills and systems; and then wraps it all up in a ton of support.
It's not what Brian ever thought he'd be doing. But he's grateful he is.
By the age of 30, Brian had received a Ph.D. in computer science from UC Berkeley, raised $20 million for two high tech startups, become an internationally known academic and speaker, made and lost millions – and burnt out twice. He had gone from “being the one in high school that the chess team made fun of” to seemingly having it all. Yet he felt miserable. In the midst of an emotional and spiritual crisis, he began reaching out for help, and found his worldview shaken to its core. This led to six years of deep inner work and a M.A. in Spiritual Psychology from the University of Santa Monica.
Today, Brian delights in doing business in a different, more loving, more purpose filled way – and in helping others do the same. He specializes in supporting entrepreneurs and executives as they build companies that create both money and meaning. He writes the conscious business column for the Huffington Post; is the author of both Selling By Giving and the soon to be published Love Beyond Belief; and has appeared on programs as diverse as the NBC show Starting Over and the MIT CIO Symposium.
Steve Chandler is the best-selling author of 22 books including 100 Ways to Motivate Yourself (Chicago Tribune’s Audio Book of the Year), 100 Ways to Motivate Others, Reinventing Yourself, and 9 Lies That Are Holding Your Business Back. His books have been translated into 20 languages.
Chandler is a national speaker with more than 30 Fortune 500 clients and more than a thousand packed-house keynote speaking engagements to his credit. A popular guest on TV and radio talk shows, Steve Chandler has recently been called “the most powerful public speaker in America today.”
Nicole is one of the most gifted and intuitive coaches we've met. She has an uncanny ability to understand people, often deeper than they understand themselves. She couples this with a Masters Degree in Spiritual Psychology and ten years of experience helping clients change their lives for the better.
With the birth of Annibelle, Nicole's services have become particularly treasured. As a full time mother, she only works with two clients at a time, and her coaching slots are some of the most sought after services we offer.
Annibelle is our ambassador of joy, spreading cuteness, laughter and light wherever she goes. She is clearly here to be one of our master teachers, and inspires us each day, with her dancing, drawing, and flying trapeeze (yes...really...at 22 months...we tried to talk her out of it...but...well...watch the video.)
Jim serves as our director of admissions, marketing manager and JV manager. After two decades working as an employee in large companies, he decided that it was no longer enough for him just to make a great living - he needed to find and follow his purrpose as well. This decision marked the beginning of an eight year journey.
In his work as a life and small business coach, he discovered his passion - helping companies turn their marketing into opportunties for authentic connection. He is a master at conscious copywriting, a guerilla marketing coach, and an avid student of what works. He lives in Northern California, near his two adult daughters and granddaughter.
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