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The Practice Building Breakthrough - July 26-27, Los Angeles
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Are you Ready to discover a much easier, more
Conscious, more graceful way to fill your practice ?

Our Family is Complete! Yeah!

Annibelle - 2 years and 9 months

Leilanna - 1 Day Old

Can I Please Help You Fill Your Practice in a Much Easier, More Graceful Way?

June 10, 2014

Hi there,

Are you a coach, counselor, healer, or purpose driven service professional?  And do you love serving your clients, but wish that you didn’t have to do any of that “icky sales and marketing stuff” you feel like you have to do to get them?

If so, I’d love to see if we can help you build your practice in a much easier and more graceful way. 

Now, what I don’t want to do is try to convince you of anything, or “pitch” you on our offers.  Instead, I’d like to explore this as a genuine question with you.

Can we help you?  I don’t know.  I can’t know, without knowing a lot more about you, your goals, and your challenges.  I’d love to find out, and the best way I know how to do so is to give you a gift. 

Are You Called to Make a Bigger Impact in the World?
If you have answered a calling to be of service, and done the work of developing the skills to make a difference in people’s lives, then the world needs what you have to offer.  Your ideal clients are out there, waiting for you, yearning for your offerings.  It’s not like there’s any shortage of suffering on the planet, or a lack of unfulfilled dreams.

However, the reality is that most practice builders struggle to find and enroll clients, because they’ve been taught to use unconscious sales and marketing tactics to sell their conscious, life changing services.  And this just doesn’t work.

When I hung out my shingle as a coach back in 2004, I was really good at business.  I’d raised $20 million for two Internet startups as my first job out of college, been part of two acquisitions and a $400 million IPO.  I’d also burned out twice, which is what led me to coaching.  I’d received a masters degree in Spiritual Psychology from the University of Santa Monica, which is probably the single best coach training program on the planet.  I’d developed a tremendous capacity to deliver value.  I had no problem getting business consulting gigs at $2000 a day.  Yet I struggled to sign up coaching clients, even at $350 a month.  And it wasn’t just me – most of my friends were struggling too.

It took me 10 years and almost a million dollars of my own money to learn the hard way how to build my coaching practice in a way that’s both conscious, clean and effective.  In doing so, I had to unlearn just about everything I knew about business, and reinvent what it means to market and sell my services, from the ground up.  I had to discover a radically different, easier, more conscious, more graceful way to attract and enroll clients.  A way that actually works, and that feels fully aligned with my calling and consciousness.

Today, my individual coaching clients invest between $50-100K/year to work with me.  I’ve had the honor of coaching top executives, 500,000 copy best selling authors, 7-figure transformational leaders, and the heads of 4 of the 10 top coaching schools.  Christine Kloser, Max Simon, Steve D’Annunzio, Scott Coady – I’ve been honored to support dozens of the leaders in our field.  Jack Canfield wrote the forward to my new book, and Eckhart Tolle’s literary agent is currently finding the best publisher for it.  I’ve built a strong track record of actually practicing what I preach.

I say this not to brag about me.  As a recovering over-achiever, I’ve been rather reluctant to leave my safe, comfortable baby cave where I just get to hang out with my wife and two daughters.  And, it’s time.  The world needs more “agents of change” to help with the shift in consciousness that’s happening right now.  Selling By Giving is “baked” and ready to serve.   And we’re seeing an 80%+ success rate with our students, which is unlike anything I’ve heard of in this industry.

We have space for 20 students in the next Practice Building Academy group that starts August 6th.  My goal is to connect with the 20 people who are the best fit for that program, so we can help them double or triple their income, and make a much bigger impact in the world, by learning how to do business in a radically different, more conscious, more graceful, more enjoyable way. 

The program starts by creating a paradigm shift, where we help you discover - experientially - why traditional business feels so out of integrity when it comes to enrolling clients, and just how much easier this new approach can be.  It’s a complete mind shift, where we’ve had 15 year coaching veterans break down and cry, because they finally see a way to build their practice and be successful in a way that they can actually enjoy and put into practice. 

This shift happens in the Practice Building Breakthrough event July 26-27 in Los Angeles.


Rather than try to “pitch” you on the Academy or this live event, please let me give you a gift instead.  If you qualify, I’d love to give you a $800 scholarship to this live event, both as a thank you for being a loyal member of the Selling By Giving community (and actually opening my emails over the years) and as an easy, graceful way for us to discover whether or not you’d be a fit for this next PBA class.

I only ask three things:

Does that work for you?

Can We Create Life Changing Value For You?
I don’t want to try and convince you to attend.  My goal is to help us qualify whether or not you could receive exceptional value from it.  It would likely be a fit for you if:

Is this you?  Then please do two things.

If you’re not sure, or you have any questions, please email  She is one of our senior coaches, and she can quickly and easily help you determine if this would be worth your time and energy.  I know how much you’ve got going on in your life, and how valuable your time is.  We only want you to attend if you’re going to receive life changing value, and Kelly can help you decide this for yourself.

My Promise to You

What’s the catch?  The only catch is that we have a limited number of seats in the room, and they will almost certainly sell out.  In order to keep space for our partners who are inviting their communities to this event, we have 16 more of these gift certificates to give out to my community.  So if you think this is a fit for you, please register now at or email today. 

Thank you for giving me this opportunity to be of service to you!

Love and light,

(Brian Whetten, Ph.D., M.A., author of the forthcoming book Yes Yes Hell No! The Little Book for Creating Big Wins and Making Big Decisions)